Review: A Comparison of the Consumer Seismicearch and Aquamart vs.composted on 31, Tue, 03, 2020 00:00
Sellics sonar and their cousin, Sonar Technology, are both in the business of producing "consumer grade" product for marine and construction environments. And for these environments they're far more than just a search-and-rescue dog. They are all these things with a twist, because what happens when they hit the water is that they will search for and locate hazards, possible dangers, environmental hazards, and boating problems. And if there's anything in particular that they're seeking out, then they will likely alert their handler, who then can then use the appropriate maritime law tools to deal with whatever it is that was found.
Sellics and Sonar Technology both have their share of competition in the business of a consumer product called equipment locating (EC). EC is basically technology that keeps track of things and the ability to fix them if they need to be fixed. As you can imagine, it's the stuff that makes mechanical watches tick in order to make sure that the time is accurate and that the correct time is being used by the people who are using them.
EC software is available for some boats with a GPS unit, while other boats have EC-based GPS units, some don't, and others just require ECs with transponders that will transmit their location of other vessels when they detect their presence. There are several different types of this software, with some ships having a smaller amount of the older models and newer more advanced versions available for their own use.
Of course, this doesn't mean that everyone needs these tools, and neither one of these businesses doesn't have products that don't need the data sent to them. In the case of a boat with a GPS, there is a device that is on the boat that relays the necessary data from the transponder, but as an EC user the information is collected and stored somewhere on the boat.
The difference between the two companies comes down to the quality of the products that they produce. As mentioned, Sonar has long been one of the more popular brands in this space, with many customers, and now boat owners, preferring to use their ECs. The fact that they are able to provide great products at a price that won't break the bank means that they have a solid following and the resources to continue to build that following.
However, Sellics can often be seen as the "original" EC manufacturer, with their products based directly on Sonar technology. Sonar is sometimes still more expensive than Sellics, but they do the exact same thing for less money. This is in part due to the nature of the markets they target, but also as a result of the fact that their products are durable and reliable, and the fact that their customer service is consistent and really helpful.
Though they have created their own niche and offer their own brand of products, the similarities between the two companies actually end at their marketing strategy. While their products are based on a different platform, the software they provide the customer is very similar. This is because they have to also take into account that their products and services must work with each other, while also being sold as different items.
The similarities between the two companies may seem obvious on the surface, but with their specific markets and the differences that each company is dealing with, their products are quite different, and it's important that they understand this. Most of their marketing strategies are the same, and some of their advertising methods may even be the same as well.
The systems and programming used in ECs for boats, or the system used to find piers and what the best combination of properties would be to get a good rate, are very similar to the systems used by Sellics, or as opposed to the services they provide. But this is not always the case, and it's important that the two companies realize this and work together to create a foundation that works well for their customers.
One of the biggest differences between the two companies comes down to the fact that Sonar is a direct competitor of Sellics in the market for marine products. Their fishing products include both a boat monitor, and it's easy to see why this would be the case, with the similarities in design between the two products.
From a pure marketing standpoint, the companies are obviously competitors, as both compete with Sonar in the marketplace. While there may be an existing market for Sonar's line of products, they also have a boat component that is more expensive than what Sonar sells for, and they have products that require specialized and portable batteries that sell more units per hour than Sonar does.